Building Communities of Interest
Public Relations and Social Media
717-571-4741 – Cornwall, PA
Beyond techniques, despite fascination with method, comes good, clear, relational communication. Communication that develops clarity about vision and aims, involves people in shared pursuits and relates well to the public. Communication is basic, but often is not done effectively. "We all talk the same language and understand each other, don't we?" Not always.
Now there are new, Web-based forms of communication, like blogs, and podcasts and other forms of social media, to fit into an overall strategy. There are great opportunities in the use of collaboration software. Increasingly, businesses are using these techniques and gaining greater recognition and efficiency on the Internet than from older operational forms.
For organizational communication that connects, context is crucial. Good, engaging communication involves listening and perceiving as much as speaking and delivering information.
Resource Relations treats an organizational setting like a movie in progress. We don't step casually into someone else's movie. We conduct a thorough communication audit to learn what's going on behind the scenes.
