Building Communities of Interest

For organizations, these may well be life or death questions that point up the need for crisis communication preparedness. Along with a responsive plan comes the requirement that it be drilled regularly, as realistically as possible.

With cell phones, text messaging and social media, information – accurate or not – is circulating a lot faster these days. That puts a premium on being ever ready for prompt, effective emergency response.

An organization may pride itself on relating to the news media when things are going well. But if events take a dire turn and effective crisis response isn't provided, media relations can quickly sour.

     Are you ready to relate well in a crisis?